Privacy Policy of Aurorify Brews

At Aurorify Brews, located at Savona Street, London, City of, London, SW8 4DX, GB, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you interact with our online platform, which showcases our menu, facilities, and allows for online ordering and reservations.

Information We Collect

We collect various types of information to provide and improve our services to you. This includes:

• Personal Identification Information: Such as your name, email address, phone number, and postal address when you place an online order, make a reservation, or sign up for our newsletter.
• Transaction Data: Details about the products and services you have purchased from us, including order history and payment information. Please note, we do not store full payment card details on our servers; these are processed securely by third-party payment processors.
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site.
• Usage Data: Information about how you use our website, products, and services, such as navigation paths, duration of visits, and page views.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

How We Use Your Information

We use the information we collect for various purposes, including:

• To process and fulfill your online orders for coffee, pastries, light breakfast/lunch, special teas, and vegan/gluten-free options.
• To manage your reservations for our cozy seating areas and outdoor seating.
• To communicate with you regarding your orders, reservations, or inquiries.
• To improve and personalize your experience on our online platform, showcasing our menu and facilities effectively.
• To send you marketing communications about our new seasonal coffees, artisanal pastries, or special promotions, if you have opted in to receive them.
• To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To comply with legal obligations and resolve any disputes.

Legal Basis for Processing Personal Data (GDPR)

We will only process your personal data where we have a lawful basis to do so under the General Data Protection Regulation (GDPR). This typically includes:

• Performance of a Contract: When it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (e.g., processing your order or reservation).
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., improving our services, preventing fraud).
• Consent: Where you have given explicit consent for us to process your personal data for a specific purpose (e.g., sending you marketing communications). You can withdraw your consent at any time.
• Legal Obligation: Where we need to comply with a legal or regulatory obligation.

Sharing Your Information

We do not sell, trade, or otherwise transfer your personal identification information to outside parties without your consent, except in the following limited circumstances:

• Service Providers: We may share data with trusted third-party service providers who assist us in operating our website, conducting our business, or serving you, such as payment processors, delivery services, and IT support. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.

Data Security

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These include using secure servers, firewalls, and encryption protocols. We restrict access to your personal data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Data Protection Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at [email protected] or call us at +447457847767.

Cookies

Our website uses cookies to enhance your browsing experience, personalize content and ads, provide social media features, and analyze our traffic. Cookies are small data files stored on your device that help us remember your preferences and previous interactions.

• Strictly Necessary Cookies: Essential for the website to function correctly (e.g., enabling online ordering and secure login).
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our site.
• Functionality Cookies: Used to recognize you when you return to our website, enabling us to personalize our content for you.
• Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

Links to Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By Mail: Savona Street, London, City of, London, SW8 4DX, GB
• By Phone: +447457847767
• By Email: [email protected]